I was checking out some online promotional material from different organizations related to the association of churches to which I belong (www.fgbc.org). Apparently the theme for our fellowship this year is "iGo." Clever, eh? I'm certain no one has ever thought of making a Christian knock-off based on the catchy, somewhat trendy, but oh-so-tired Apple brand. I guess "Got Evangelism?" was a bit too cliché.We also just had our annual youth conference "Momentum." The theme was caring for the poor, the title? You guessed it, "iCare."
Enough already.
I am soooooo sick of Christians regurgitating the creativity of others in hopes of finding some sort of cultural relevance. Do we not have creativity of our own? Can we not muster the ingenuity and wit to come up with our own marketing brands? Must everything be a half-baked, Christian parody of pop culture? We see "Dance, Dance Revolution," like it, consume it, throw in a little Jesus and spew out "Dance Praise." Show us a little Harry Potter, and we'll give you "Jesus Potter" or some other swill. It's pathetic.
So to all of you Christian creativity pirates out there, do us all a favor and stop your brand-plundering. It cheapens the message and makes us all look like hacks.




